While I was doing my research about equity crowdfunding, I couldn't help but notice a clear trend: of more and more companies from Southern Europe were raising money in the pan-European platforms of Crowdcube and Seedrs. So I asked both platforms about this and they very kindly met me over Skype to
Rewards-based crowdfunding
Following my previous post in which we discussed the definition, history and types of crowdfunding, let's dig a bit deeper into perhaps the most common variant: the rewards-based crowdfunding. Rewards-based crowdfunding: definition Rewards-based crowdfunding offers a product or service in return
Crowdfunding: benefits, history and types
In our previous post, we were discussing how crowdfunding is a type of crowdsourcing. Today we'll dive into the crowdfunding definition, history, types and when to use each type of crowdfunding. So, without further ado: crowdfunding is the financing of projects or ventures by raising relatively
Crowdfunding unicorns: they’re here and we’ll see more of them
Today we'll take a look at the first crowdfunding unicorns. Not the mythical creatures, though. I'm referring to privately held companies that have reached a valuation of over $1 billion. The term was originally coined by the venture capital investor Aileen Lee, and her reason was that they were
Crowdsourcing and crowdfunding
There is a relative lack of awareness of the concept of crowdfunding. In the series of posts we start today, we'll dive into the basics of crowdfunding. It's very difficult to explain the concept of crowdfunding without first defining what is crowdsourcing. So let's start from there. In this
10 things I learned about crowdfunding (by running a successful campaign)
When I decided to go freelance, I had clear in my mind that I would look for interesting projects to work on. That's why I became a trustee of the amazing local charity Loveworks and also went on my knees to convince my mate Morgan to let me be a part of the new local brewing venture Crumbs
3 parameters you should consider for your social media strategy
The rise of social media Having a social media strategy has become a must for companies all sizes. The number of active social media users has skyrocketed to 2.3 bn globally, 38m just in the UK. This is quite a feat if we consider that Facebook was only opened to the general public in
Should I be doing digital marketing for my small business?
Oh dear... Should I be doing digital marketing for my small business? Everybody seems to be doing it! The (not so) new shiny thing! It's definitely a case of FOMO (Fear of Missing Out). You want to jump on the bandwagon but several things are stopping you. For a start, it looks complicated: CPM,