In our previous post, we were discussing how crowdfunding is a type of crowdsourcing. Today we'll dive into the crowdfunding definition, history, types and when to use each type of crowdfunding. So, without further ado: crowdfunding is the financing of projects or ventures by raising relatively
Crowdfunding unicorns: they’re here and we’ll see more of them
Today we'll take a look at the first crowdfunding unicorns. Not the mythical creatures, though. I'm referring to privately held companies that have reached a valuation of over $1 billion. The term was originally coined by the venture capital investor Aileen Lee, and her reason was that they were
Crowdsourcing and crowdfunding
There is a relative lack of awareness of the concept of crowdfunding. In the series of posts we start today, we'll dive into the basics of crowdfunding. It's very difficult to explain the concept of crowdfunding without first defining what is crowdsourcing. So let's start from there. In this
10 things I learned about crowdfunding (by running a successful campaign)
When I decided to go freelance, I had clear in my mind that I would look for interesting projects to work on. That's why I became a trustee of the amazing local charity Loveworks and also went on my knees to convince my mate Morgan to let me be a part of the new local brewing venture Crumbs
3 parameters you should consider for your social media strategy
The rise of social media Having a social media strategy has become a must for companies all sizes. The number of active social media users has skyrocketed to 2.3 bn globally, 38m just in the UK. This is quite a feat if we consider that Facebook was only opened to the general public in
Should I be doing digital marketing for my small business?
Oh dear... Should I be doing digital marketing for my small business? Everybody seems to be doing it! The (not so) new shiny thing! It's definitely a case of FOMO (Fear of Missing Out). You want to jump on the bandwagon but several things are stopping you. For a start, it looks complicated: CPM,
Speak your clients’ language with one visual tool
Do you speak your clients' language? A common challenge that quite a few of the companies I work with have is the following: they have a very lean, cost-efficient solution to solve clients' problems but struggle to communicate it efficiently. They do not speak their clients' language. This might
7 ways content marketing will help you attract new customers
A quick introduction Content Marketing seems to be the name of the game. A quick look in Google Trends shows an exponential growth since 2011, from a very low base. It's also quite interesting comparing how popular it is right now versus other digital advertising terms such as pay-per-click or