In this flash blog post, I'll cover a few tips on how to put together an effective video for equity crowdfunding. In future posts, I will develop some of the ideas. So here's what you should consider for your video: You can't go live without a video. None of the main platforms will let
Equity crowdfunding: is my company ready?
Getting under the skin of your investors You might be wondering if your company is ready for an equity crowdfunding campaign. The best way to find out is by asking potential investors for feedback. But before you do that, you should do your homework, so you present the best possible picture of your
Equity crowdfunding: winning the minds and hearts of investors
Your investors: a big and diverse bunch... how to win their minds and hearts? In order to run a successful equity crowdfunding campaign, you'll need to convince quite a few investors. On the platform Crowdcube, the average was 333 investors per campaign in 2017. These investors will range from
7 steps to prepare your equity crowdfunding campaign
In this article, I will discuss seven essential steps to prepare your equity crowdfunding campaign. In my experience, the most crucial stage of a crowdfunding campaign is the pre-campaign. During this time, you should lay out a very slick plan. The campaign will only run for a short period, and
Patreon vs. Drip – who’ll win the creators heart?
Patreon vs. Drip... but what are they? Patreon and Drip are crowdfunding platforms that allow creators to monetise their regular content that they publish. Examples of this content would be YouTube videos, podcasts, music, blog posts, video games and even interactive explanations. Followers
Crowdfunding board games: how to run a successful campaign
Crowdfunding board games (or Tabletop games as they call them on the other side of the pond) has been in the last few years one of the most popular routes to bring them to market. And it's no secret that I love board games. I can't wait to run my first campaign in this space! In fact, I'm in talks
10 things to consider for your community crowdfunding project
In a recent post, I wrote about what I'd learned running my first crowdfunding campaign. Well, I've since run another one and, as you might imagine, have learned much more. This time, it was all about community crowdfunding. A bit of background To give you a bit of background, in November 2017 we
Equity crowdfunding: why and how to run a pan-European campaign
While I was doing my research about equity crowdfunding, I couldn't help but notice a clear trend: of more and more companies from Southern Europe were raising money in the pan-European platforms of Crowdcube and Seedrs. So I asked both platforms about this and they very kindly met me over Skype to
Rewards-based crowdfunding
Following my previous post in which we discussed the definition, history and types of crowdfunding, let's dig a bit deeper into perhaps the most common variant: the rewards-based crowdfunding. Rewards-based crowdfunding: definition Rewards-based crowdfunding offers a product or service in return for
Crowdfunding: benefits, history and types
In our previous post, we were discussing how crowdfunding is a type of crowdsourcing. Today we'll dive into the crowdfunding definition, history, types and when to use each type of crowdfunding. So, without further ado: crowdfunding is the financing of projects or ventures by raising relatively
Crowdfunding unicorns: they’re here and we’ll see more of them
Today we'll take a look at the first crowdfunding unicorns. Not the mythical creatures, though. I'm referring to privately held companies that have reached a valuation of over $1 billion. The term was originally coined by the venture capital investor Aileen Lee, and her reason was that they were
Crowdsourcing and crowdfunding
There is a relative lack of awareness of the concept of crowdfunding. In the series of posts we start today, we'll dive into the basics of crowdfunding. It's very difficult to explain the concept of crowdfunding without first defining what is crowdsourcing. So let's start from there. In this
10 things I learned about crowdfunding (by running a successful campaign)
When I decided to go freelance, I had clear in my mind that I would look for interesting projects to work on. That's why I became a trustee of the amazing local charity Loveworks and also went on my knees to convince my mate Morgan to let me be a part of the new local brewing venture Crumbs
3 parameters you should consider for your social media strategy
The rise of social media Having a social media strategy has become a must for companies all sizes. The number of active social media users has skyrocketed to 2.3 bn globally, 38m just in the UK. This is quite a feat if we consider that Facebook was only opened to the general public in
Should I be doing digital marketing for my small business?
Oh dear... Should I be doing digital marketing for my small business? Everybody seems to be doing it! The (not so) new shiny thing! It's definitely a case of FOMO (Fear of Missing Out). You want to jump on the bandwagon but several things are stopping you. For a start, it looks complicated: CPM,
Speak your clients’ language with one visual tool
Do you speak your clients' language? A common challenge that quite a few of the companies I work with have is the following: they have a very lean, cost-efficient solution to solve clients' problems but struggle to communicate it efficiently. They do not speak their clients' language. This might
7 ways content marketing will help you attract new customers
A quick introduction Content Marketing seems to be the name of the game. A quick look in Google Trends shows an exponential growth since 2011, from a very low base. It's also quite interesting comparing how popular it is right now versus other digital advertising terms such as pay-per-click or