Getting under the skin of your investors You might be wondering if your company is ready for an equity crowdfunding campaign. The best way to find out is by asking potential investors for feedback. But before you do that, you should do your homework, so you present the best possible picture of your
Equity crowdfunding: winning the minds and hearts of investors
Your investors: a big and diverse bunch... how to win their minds and hearts? In order to run a successful equity crowdfunding campaign, you'll need to convince quite a few investors. On the platform Crowdcube, the average was 333 investors per campaign in 2017. These investors will range from
7 steps to prepare your equity crowdfunding campaign
In this article, I will discuss seven essential steps to prepare your equity crowdfunding campaign. In my experience, the most crucial stage of a crowdfunding campaign is the pre-campaign. During this time, you should lay out a very slick plan. The campaign will only run for a short period, and
Patreon vs. Drip – who’ll win the creators heart?
Patreon vs. Drip... but what are they? Patreon and Drip are crowdfunding platforms that allow creators to monetise their regular content that they publish. Examples of this content would be YouTube videos, podcasts, music, blog posts, video games and even interactive explanations. Followers
Crowdfunding board games: how to run a successful campaign
Crowdfunding board games (or Tabletop games as they call them on the other side of the pond) has been in the last few years one of the most popular routes to bring them to market. And it's no secret that I love board games. I can't wait to run my first campaign in this space! In fact, I'm in talks
10 things to consider for your community crowdfunding project
In a recent post, I wrote about what I'd learned running my first crowdfunding campaign. Well, I've since run another one and, as you might imagine, have learned much more. This time, it was all about community crowdfunding. A bit of background To give you a bit of background, in November 2017 we
Equity crowdfunding: why and how to run a pan-European campaign
While I was doing my research about equity crowdfunding, I couldn't help but notice a clear trend: of more and more companies from Southern Europe were raising money in the pan-European platforms of Crowdcube and Seedrs. So I asked both platforms about this and they very kindly met me over Skype to
Rewards-based crowdfunding
Following my previous post in which we discussed the definition, history and types of crowdfunding, let's dig a bit deeper into perhaps the most common variant: the rewards-based crowdfunding. Rewards-based crowdfunding: definition Rewards-based crowdfunding offers a product or service in return