I had the immense pleasure to work with Cocoro in their recent Equity Crowdfunding round. The campaign was a resounding success, and I wanted to share my key learnings from it. but first... ...a bit of background Cocoro designs and sells pants that absorb menstruation, vaginal flux and small
Personal branding for equity crowdfunding
In a previous article, I covered the importance of your company and product (or service) branding. It's now time to take a look at personal branding for equity crowdfunding. Investors invest in people Investors understand that it's very likely you'll need to pivot your business model. It's
A checklist for equity crowdfunding – campaign
This is a follow up to the checklist for the pre-campaign. If you haven't read that one, I would recommend you to start there. During the campaign, things are going to be so hectic that you won't have time to react, so it's just better to have everything ready to go! It's now time to start
A checklist for equity crowdfunding – pre-campaign
If you're looking for a checklist for equity crowdfunding, you're in luck! There are quite a few things that you need to take into account to execute a successful equity crowdfunding campaign. And I have captured all of them in this nifty list! In this first instalment, we'll look at the
Branding for equity crowdfunding
Before embarking in an equity crowdfunding campaign, you should consider having a well-refined brand. The reasons are multiple but they could be summarised in being very clear in what you do and what you stand for in a way that resonates with your audience. Brand development is a complex process
Combining equity crowdfunding with other types of finance
In the past, I have covered when not to do a crowdfunding campaign and also alternative funding sources to crowdfunding. Today, we'll put two and two together: what alternative sources of funding can you use to make the most of your equity crowdfunding campaign? Reasons for combining equity
A typical timeline for a rewards-based crowdfunding campaign.
Today, we'll be taking a look to a typical timeline for a rewards-based crowdfunding campaign. Recently, I discussed a typical timeline for an equity crowdfunding campaign, so have a look at that article if you're interested on that crowdfunding modality. tl;dr it takes 4 to 7 months, from
Definition of equity crowdfunding
After writing quite a few articles on the topic, I realised I've never given a definition of equity crowdfunding! I have even written about alternatives to it! Well, I did give a brief definition in the article Crowdfunding: benefits, history and types, but I thought this deserved a full length blog