The 30-90-100 rule of crowdfunding is the first and perhaps most important of the 20 golden rules of crowdfunding. This rule states that the campaigns that reach 30% of their funding objective in their first week have a 90% chance to reach 100% of their objective. This is a pattern that repeats
PR for equity crowdfunding
PR can have an important role in an equity crowdfunding round, helping you reach your funding target. And not only that. As we discussed in the article The benefits of an equity crowdfunding campaign, if we think strategically, this can be a great opportunity to increase the awareness of your brand
Setting the objective for an equity crowdfunding round
Setting the objective for an equity crowdfunding campaign... perhaps the second most common question from my clients after how do I set a company valuation? The two questions are really related, so if you have any doubts, do read my article about the topic. Here are my three principles on how
Company valuation for an equity crowdfunding round
Perhaps the most frequently asked question by my clients: how do I establish a company valuation for my startup? So, you have been working on an idea, you think you have problem-solution fit. Even perhaps product-market fit. After considering different options to fund your start-up, you have
Stretch goals: how to use them effectively
Stretch goals are the answer to a very common question: how do you keep the momentum in your campaign once you've reached your funding goal? But besides that, used cleverly, they can have many other benefits. Let's take a good look at them! What are stretch goals? A stretch goal is an
Purpose-driven companies: how to get funding
Purpose-driven companies are all the rage. At the time of writing, we're in the midst of a pandemic, and despite the overwhelming negative impact it's having at all levels, it's not necessarily bad news for impact ventures when it comes down to getting funded. The focus of this blog is usually
3 keys for a successful rewards-based crowdfunding campaign
There are a few keys for a successful rewards-based crowdfunding campaign. that can make or break a campaign. In this article, we'll discuss 3 of them and in future articles, we'll see a few more. I have this other article for a bit of background on rewards-based crowdfunding, in case you need to go
Convertible rounds: when and how to raise one.
Convertible rounds are a great tool in the arsenal of a start-up founder. When raising a straight equity round you need to assign a valuation to your company - a very tricky subject (especially in the current environment) that I tackle on this post. This is something that you would need to do in a
Sustainability and equity crowdfunding
It's been a while since I wanted to write an article about sustainability and equity crowdfunding. I believe, and I'm not alone, that business should be a force for good. And if you're a regular reader of this blog, you'll be more than I think crowdfunding is a great tool to fund the right
The 10 biggest equity crowdfunding rounds in Spain in 2019
As the end of the year (and decade!) is getting closer, my partner in crime Valentí Acconcia and I decided to jump on the bandwagon of doing a 'top 10' list. And seeing the great year that Spanish companies have had on equity crowdfunding, the target was easy... the top 10 have raised nearly 20m€ fr
An email template to approach Business Angels for your equity crowdfunding campaign
In this article, I will provide you with an email template to approach business angels for your equity crowdfunding campaign. You should be doing this early in your pre-campaign. If you'd like to understand a typical equity crowdfunding campaign timeline in detail, I have written an article about
How to build momentum for your crowdfunding campaign
You might be wondering how to build momentum for your equity crowdfunding campaign. This is one of the most underestimated tasks and it's crucial to have built a crowd that will back your project from the first day. The crowd in your platform of choice will not lead the round but it will invest
5 key documents for equity crowdfunding
If you're thinking of an equity raise, you might be wondering what documents for equity crowdfunding you'll need. I will present the key 5 documents on this article and we'll dive into more detail in future posts. For a full checklist of all of the tasks you should be working during your
Influencers and equity crowdfunding
Are you wondering if influencers and equity crowdfunding go together? This type of marketing has risen massively in the last few years. Rakuten Marketing reports that companies are allocating an average of 40% of their spend on influencer-led campaigns as of 2019. And for well-known companies like
The future of equity crowdfunding
[Update December '21: lots happening in the world of equity crowdfunding, including an potential move into blockchain. I share my thoughts in an updated article The future of equity crowdfunding in 2022 and beyond. Crypto anyone?] [Update October '20: as of the 5/10/20, Seedrs and Crowdcube are
Some of the best equity crowdfunding videos (at least in my opinion)
I often get asked what are the best equity crowdfunding videos. It's not just a matter of great production, script or witty remarks. It's about thinking with the investor's mind and convince them that putting money in your company is worth the risk. So I have compiled a list of videos that do the
The benefits of Equity Crowdfunding
You might be thinking that crowdfunding is a complex and lengthy process. And after all, the only benefit of equity crowdfunding is the money, right? Wrong! there are many other benefits and that's why I would encourage every single start-up to consider this modality of financing. Let's review them
Equity crowdfunding for Cocoro: 5 things I learned
I had the immense pleasure to work with Cocoro in their recent Equity Crowdfunding round. The campaign was a resounding success, and I wanted to share my key learnings from it. but first... ...a bit of background Cocoro designs and sells pants that absorb menstruation, vaginal flux and small
Personal branding for equity crowdfunding
In a previous article, I covered the importance of your company and product (or service) branding. It's now time to take a look at personal branding for equity crowdfunding. Investors invest in people Investors understand that it's very likely you'll need to pivot your business model. It's
A checklist for equity crowdfunding – campaign
This is a follow up to the checklist for the pre-campaign. If you haven't read that one, I would recommend you to start there. During the campaign, things are going to be so hectic that you won't have time to react, so it's just better to have everything ready to go! It's now time to start
A checklist for equity crowdfunding – pre-campaign
If you're looking for a checklist for equity crowdfunding, you're in luck! There are quite a few things that you need to take into account to execute a successful equity crowdfunding campaign. And I have captured all of them in this nifty list! In this first instalment, we'll look at the