Are you wondering if influencers and equity crowdfunding go together? This type of marketing has risen massively in the last few years. Rakuten Marketing reports that companies are allocating an average of 40% of their spend on influencer-led campaigns as of 2019. And for well-known companies like
The future of equity crowdfunding
[Update October '20: as of the 5/10/20, Seedrs and Crowdcube are merging. I shared my thoughts in the article The Seedrs and Crowdcube merger: my thoughts] Originally posted on 08/10/19. I've been reflecting on the future of equity crowdfunding a lot in the last few days. I am absolutely
Some of the best equity crowdfunding videos (at least in my opinion)
I often get asked what are the best equity crowdfunding videos. It's not just a matter of great production, script or witty remarks. It's about thinking with the investor's mind and convince them that putting money in your company is worth the risk. So I have compiled a list of videos that do the
The benefits of Equity Crowdfunding
You might be thinking that crowdfunding is a complex and lengthy process. And after all, the only benefit of equity crowdfunding is the money, right? Wrong! there are many other benefits and that's why I would encourage every single start-up to consider this modality of financing. Let's review them
Equity crowdfunding for Cocoro: 5 things I learned
I had the immense pleasure to work with Cocoro in their recent Equity Crowdfunding round. The campaign was a resounding success, and I wanted to share my key learnings from it. but first... ...a bit of background Cocoro designs and sells pants that absorb menstruation, vaginal flux and small
Personal branding for equity crowdfunding
In a previous article, I covered the importance of your company and product (or service) branding. It's now time to take a look at personal branding for equity crowdfunding. Investors invest in people Investors understand that it's very likely you'll need to pivot your business model. It's
A checklist for equity crowdfunding – campaign
This is a follow up to the checklist for the pre-campaign. If you haven't read that one, I would recommend you to start there. During the campaign, things are going to be so hectic that you won't have time to react, so it's just better to have everything ready to go! It's now time to start
A checklist for equity crowdfunding – pre-campaign
If you're looking for a checklist for equity crowdfunding, you're in luck! There are quite a few things that you need to take into account to execute a successful equity crowdfunding campaign. And I have captured all of them in this nifty list! In this first instalment, we'll look at the
Branding for equity crowdfunding
Before embarking in an equity crowdfunding campaign, you should consider having a well-refined brand. The reasons are multiple but they could be summarised in being very clear in what you do and what you stand for in a way that resonates with your audience. Brand development is a complex process
Combining equity crowdfunding with other types of finance
In the past, I have covered when not to do a crowdfunding campaign and also alternative funding sources to crowdfunding. Today, we'll put two and two together: what alternative sources of funding can you use to make the most of your equity crowdfunding campaign? Reasons for combining equity
A typical timeline for a rewards-based crowdfunding campaign.
Today, we'll be taking a look to a typical timeline for a rewards-based crowdfunding campaign. Recently, I discussed a typical timeline for an equity crowdfunding campaign, so have a look at that article if you're interested on that crowdfunding modality. tl;dr it takes 4 to 7 months, from
Definition of equity crowdfunding
After writing quite a few articles on the topic, I realised I've never given a definition of equity crowdfunding! I have even written about alternatives to it! Well, I did give a brief definition in the article Crowdfunding: benefits, history and types, but I thought this deserved a full length blog
Equity crowdfunding podcast: my interview
Ever wanted to listen to a podcast on equity crowdfunding? I was interviewed in the Innovative Leaders Podcast, a show I also co-host. We discussed quite a lot about crowdfunding and, in particular, equity crowdfunding. You can listen to the episode on your favourite podcatcher by searching
A typical timeline for an equity crowdfunding campaign.
You might be wondering how long is a typical timeline for an equity crowdfunding campaign. Let's take a detailed look at it! tl;dr it takes 6 to 8 months, from starting to plan an equity crowdfunding campaign to having the money in the bank. Let's break it down To understand how long your
Crowdfunding and other types of finance
I am quite biased towards crowdfunding. It's a fact. I love it! But it's not always the best solution to fund an idea, project or company, as we discussed in the post When not to do a crowdfunding campaign. In this article, we'll look at other types of finance that you should definitely explore
When not to do a crowdfunding campaign
In this flash post, we'll discuss the points that might make you reconsider your idea of launching your crowdfunding campaign. We'll also offer some ways to mitigate those weaknesses. If you can't overcome the weaknesses, perhaps it's time to look for alternative sources of finance. We'll discuss
Video for equity crowdfunding: 11 tips
In this flash blog post, I'll cover a few tips on how to put together an effective video for equity crowdfunding. In future posts, I will develop some of the ideas. So here's what you should consider for your video: You can't go live without a video. None of the main platforms will let
Equity crowdfunding: is my company ready?
Getting under the skin of your investors You might be wondering if your company is ready for an equity crowdfunding campaign. The best way to find out is by asking potential investors for feedback. But before you do that, you should do your homework, so you present the best possible picture of your
Equity crowdfunding: winning the minds and hearts of investors
Your investors: a big and diverse bunch... how to win their minds and hearts? In order to run a successful equity crowdfunding campaign, you'll need to convince quite a few investors. On the platform Crowdcube, the average was 333 investors per campaign in 2017. These investors will range from
7 steps to prepare your equity crowdfunding campaign
In this article, I will discuss seven essential steps to prepare your equity crowdfunding campaign. In my experience, the most crucial stage of a crowdfunding campaign is the pre-campaign. During this time, you should lay out a very slick plan. The campaign will only run for a short period, and
Patreon vs. Drip – who’ll win the creators heart?
Patreon vs. Drip... but what are they? Patreon and Drip are crowdfunding platforms that allow creators to monetise their regular content that they publish. Examples of this content would be YouTube videos, podcasts, music, blog posts, video games and even interactive explanations. Followers