The objective and duration in crowdfunding rule is perhaps one of the most debated topics. It might be tempting to be very ambitious in your campaign objective or to be tempted to extend the campaign for a long time. Let's see why this is not a good idea. [This is one of the 20 golden rules of
The Seedrs and Crowdcube merger: my thoughts
On Monday the 5th of October 2020, we woke up with the news of Seedrs and Crowdcube merger. The two biggest equity crowdfunding platform in Europe are becoming one... The rumours had been on Twitter for quite a while, but I had refused to believe them! Unless the Competition & Markets
The visual description rule of crowdfunding
The rule of the visual description is one of the 20 golden rules of crowdfunding. It tells us how to build a good description for your crowdfunding campaign. This is a key element to communicate the reasons to convince visitors to turn into backers. As we'll see, there are three key elements
The 1-3 rule of crowdfunding
The 1-3 rule of crowdfunding is one of the 20 golden rules of crowdfunding. If you thought crowdfunding was easy, you might change your opinion after reading this article. However, don't despair. With good planning and the right kind of work, nothing is impossible. What is the 1-3 rule of
The U rule of crowdfunding
Will you receive the same level of support at the beginning, middle and end of your crowdfunding campaign? On average, the contributions to your campaign will not be evenly distributed. This is the most important concept about the U rule in crowdfunding. And, in turn, this rule is key to devise a
The rule of the Team in crowdfunding
The rule in the team in Crowdfunding is as simple as assigning clear roles and responsibilities to the people involved in the campaign. This division of tasks is crucial for the success of the campaign. The most important tasks for the success of a crowdfunding campaign fall into three groups.
The rule of the 4 C of crowdfunding
The rule of the 4 C of crowdfunding is one of the 20 golden rules of crowdfunding. In short, they are Community, Costs, Communication and Collaboration. Let's analyse them one by one: 1. Community Crowdfunding is incredibly difficult without an existing community prior to the launch of the
The rule of the power of 100
The rule of the power of 100 is a powerful tool to reach and smash your funding targets. It is one of the 20 golden rules of crowdfunding. To understand it the first thing to keep in mind is that in crowdfunding the 100% of your financial target is not the maximum that you can raise. Let's dive
The 30-90-100 rule of crowdfunding
The 30-90-100 rule of crowdfunding is the first and perhaps most important of the 20 golden rules of crowdfunding. This rule states that the campaigns that reach 30% of their funding objective in their first week have a 90% chance to reach 100% of their objective. This is a pattern that repeats
The 20 golden rules of Crowdfunding
The 20 golden rules of Crowdfunding have been referenced more than once in this blog. The rules were created by my partner in Crowdeasy, Valentí Acconcia, who published an ebook with the rules and examples in Spanish. Due to popular demand, in the next few weeks, I will be translating the rules
PR for equity crowdfunding
PR can have an important role in an equity crowdfunding round, helping you reach your funding target. And not only that. As we discussed in the article The benefits of an equity crowdfunding campaign, if we think strategically, this can be a great opportunity to increase the awareness of your brand
Setting the objective for an equity crowdfunding round
Setting the objective for an equity crowdfunding campaign... perhaps the second most common question from my clients after how do I set a company valuation? The two questions are really related, so if you have any doubts, do read my article about the topic. Here are my three principles on how
Company valuation for an equity crowdfunding round
Perhaps the most frequently asked question by my clients: how do I establish a company valuation for my startup? So, you have been working on an idea, you think you have problem-solution fit. Even perhaps product-market fit. After considering different options to fund your start-up, you have
Stretch goals: how to use them effectively
Stretch goals are the answer to a very common question: how do you keep the momentum in your campaign once you've reached your funding goal? But besides that, used cleverly, they can have many other benefits. Let's take a good look at them! What are stretch goals? A stretch goal is an
Purpose-driven companies: how to get funding
Purpose-driven companies are all the rage. At the time of writing, we're in the midst of a pandemic, and despite the overwhelming negative impact it's having at all levels, it's not necessarily bad news for impact ventures when it comes down to getting funded. The focus of this blog is usually
3 keys for a successful rewards-based crowdfunding campaign
There are a few keys for a successful rewards-based crowdfunding campaign. that can make or break a campaign. In this article, we'll discuss 3 of them and in future articles, we'll see a few more. I have this other article for a bit of background on rewards-based crowdfunding, in case you need to go
Convertible rounds: when and how to raise one.
Convertible rounds are a great tool in the arsenal of a start-up founder. When raising a straight equity round you need to assign a valuation to your company - a very tricky subject (especially in the current environment) that I tackle on this post. This is something that you would need to do in a
Sustainability and equity crowdfunding
It's been a while since I wanted to write an article about sustainability and equity crowdfunding. I believe, and I'm not alone, that business should be a force for good. And if you're a regular reader of this blog, you'll be more than I think crowdfunding is a great tool to fund the right
The 10 biggest equity crowdfunding rounds in Spain in 2019
As the end of the year (and decade!) is getting closer, my partner in crime Valentí Acconcia and I decided to jump on the bandwagon of doing a 'top 10' list. And seeing the great year that Spanish companies have had on equity crowdfunding, the target was easy... the top 10 have raised nearly 20m€
An email template to approach Business Angels for your equity crowdfunding campaign
In this article, I will provide you with an email template to approach business angels for your equity crowdfunding campaign. We have discussed at length how important it is to build momentum for your equity crowdfunding campaign. You want validation before launching in public both in the number
How to build momentum for your crowdfunding campaign
You might be wondering how to build momentum for your equity crowdfunding campaign. This is one of the most underestimated tasks and it's crucial to have built a crowd that will back your project from the first day. The crowd in your platform of choice will not lead the round but it will invest