The VIC backer rule is one of the 20 golden rules of crowdfunding You might have heard that old saying (both in sales and marketing) that the customer is king. Well, my opinion is that even that, is not enough in crowdfunding. The backers need to be treated even better than normal
The GTA rule of rewards
Welcome to the GTA rule of rewards, not the popular video game, but yet another one of the 20 golden rules of crowdfunding. You might have seen crowdfunding campaigns that for £5 only thank you. Don't you find this annoying? So do most of the people landing on that page. The GTA rule of rewards
The power of free rule in crowdfunding
The power of free rule is the first one in the 4 golden rules on rewards. Here's the main article on the 20 golden rules of crowdfunding. Would you be keen to pay for something that was free? Your crowdfunding backers neither! And if what you offer to your backers in your crowdfunding campaign
The transparency rule in crowdfunding
In this article, we'll discuss the transparency rule in crowdfunding. It's part of the series on the 20 golden rules of crowdfunding. In any crowdfunding campaign, transparency plays a key role to guarantee the engagement with potential backers. After all, a cage, secretive campaign doesn't
The credibility rule in crowdfunding
The credibility rule in crowdfunding is the key to generate trust to get a good conversion from visitors to backers. As we discussed in the 1-3 rule, if we manage to get enough credibility, we should have a conversion rate between 1 and 3%. The main strategic elements to comply with the
Objective and duration in crowdfunding – the golden rule.
The objective and duration in crowdfunding rule is perhaps one of the most debated topics. It might be tempting to be very ambitious in your campaign objective or to be tempted to extend the campaign for a long time. Let's see why this is not a good idea. [This is one of the 20 golden rules of
The Seedrs and Crowdcube merger: my thoughts
On Monday the 5th of October 2020, we woke up with the news of Seedrs and Crowdcube merger. The two biggest equity crowdfunding platform in Europe are becoming one... The rumours had been on Twitter for quite a while, but I had refused to believe them! Unless the Competition & Markets
The visual description rule of crowdfunding
The rule of the visual description is one of the 20 golden rules of crowdfunding. It tells us how to build a good description for your crowdfunding campaign. This is a key element to communicate the reasons to convince visitors to turn into backers. As we'll see, there are three key elements
The 1-3 rule of crowdfunding
The 1-3 rule of crowdfunding is one of the 20 golden rules of crowdfunding. If you thought crowdfunding was easy, you might change your opinion after reading this article. However, don't despair. With good planning and the right kind of work, nothing is impossible. What is the 1-3 rule of
The U rule of crowdfunding
Will you receive the same level of support at the beginning, middle and end of your crowdfunding campaign? On average, the contributions to your campaign will not be evenly distributed. This is the most important concept about the U rule in crowdfunding. And, in turn, this rule is key to devise a
The rule of the Team in crowdfunding
The rule in the team in Crowdfunding is as simple as assigning clear roles and responsibilities to the people involved in the campaign. This division of tasks is crucial for the success of the campaign. The most important tasks for the success of a crowdfunding campaign fall into three groups.
The rule of the 4 C of crowdfunding
The rule of the 4 C of crowdfunding is one of the 20 golden rules of crowdfunding. In short, they are Community, Costs, Communication and Collaboration. Let's analyse them one by one: 1. Community Crowdfunding is incredibly difficult without an existing community prior to the launch of the
The rule of the power of 100
The rule of the power of 100 is a powerful tool to reach and smash your funding targets. It is one of the 20 golden rules of crowdfunding. To understand it the first thing to keep in mind is that in crowdfunding the 100% of your financial target is not the maximum that you can raise. Let's dive
The 30-90-100 rule of crowdfunding
The 30-90-100 rule of crowdfunding is the first and perhaps most important of the 20 golden rules of crowdfunding. This rule states that the campaigns that reach 30% of their funding objective in their first week have a 90% chance to reach 100% of their objective. This is a pattern that repeats
The 20 golden rules of Crowdfunding
The 20 golden rules of Crowdfunding have been referenced more than once in this blog. The rules were created by my partner in Crowdeasy, Valentí Acconcia, who published an ebook with the rules and examples in Spanish. Due to popular demand, in the next few weeks, I will be translating the rules
PR for equity crowdfunding
PR can have an important role in an equity crowdfunding round, helping you reach your funding target. And not only that. As we discussed in the article The benefits of an equity crowdfunding campaign, if we think strategically, this can be a great opportunity to increase the awareness of your brand
Setting the objective for an equity crowdfunding round
Setting the objective for an equity crowdfunding campaign... perhaps the second most common question from my clients after how do I set a company valuation? The two questions are really related, so if you have any doubts, do read my article about the topic. Here are my three principles on how
Company valuation for an equity crowdfunding round
Perhaps the most frequently asked question by my clients: how do I establish a company valuation for my startup? So, you have been working on an idea, you think you have problem-solution fit. Even perhaps product-market fit. After considering different options to fund your start-up, you have
Stretch goals: how to use them effectively
Stretch goals are the answer to a very common question: how do you keep the momentum in your campaign once you've reached your funding goal? But besides that, used cleverly, they can have many other benefits. Let's take a good look at them! What are stretch goals? A stretch goal is an
Purpose-driven companies: how to get funding
Purpose-driven companies are all the rage. At the time of writing, we're in the midst of a pandemic, and despite the overwhelming negative impact it's having at all levels, it's not necessarily bad news for impact ventures when it comes down to getting funded. The focus of this blog is usually
3 keys for a successful rewards-based crowdfunding campaign
There are a few keys for a successful rewards-based crowdfunding campaign. that can make or break a campaign. In this article, we'll discuss 3 of them and in future articles, we'll see a few more. I have this other article for a bit of background on rewards-based crowdfunding, in case you need to go