The 4Fs rule is one of the 20 golden rules of crowdfunding. You might have heard of the 3Fs. It is used in many contexts, such as trying to raise seed capital rounds or even when you want to start a YouTube channel. The 3Fs are your Friends, Family and Fools, that will back you up in any endeavour
The video 120 rule
Let's talk about the video 120 rule, one of the 20 golden rules of crowdfunding. Let's see why having a good video is so critical and how to go about it to produce a great one. Without a great video, it's much more difficult to get to your crowdfunding campaign fundraising objective.
The virtual identity rule
Today we'll talk about the virtual identity rule, one of the 20 golden rules of crowdfunding. What do most of us do when we want to understand better the specs and reviews of a product on the internet? Easy: we do some research. When we have the possibility to research a product or a service on
Equity Crowdfunding Success Stories: 3 case studies
What can we learn from 3 equity crowdfunding success stories? Quite a lot, frankly! Let’s dive into it! The best way to prepare for your own campaign is to analyse some success stories. Let’s look at three companies and see what we can learn from them. Can I see a video of Equity Crowdfunding
The perseverance rule of crowdfunding
The perseverance rule of crowdfunding is one of the 20 golden rules of crowdfunding. One of the keys to the success of a crowdfunding campaign is a sustained level of engagement by the creative team of the campaign. This consistent effort is crucial as the visitors and backers of a campaign
The B2Crowd rule
Let's talk about the B2Crowd rule, one of the 20 golden rules of crowdfunding. In business, we're used to hear the terms B2B and B2C, depending on who's the main customer of a given business: another business (B2B) or a consumer (B2C). In crowdfunding, the right approach is a third one - the
Equity-based crowdfunding
Are you looking to scale up your business and need some capital? Well, you have a few alternatives, and one of them is today’s topic, equity-based crowdfunding. Let’s dive into it! What is equity-based crowdfunding? Well, it’s a close cousin of rewards-based crowdfunding, that we've discussed
The VIC backer rule
The VIC backer rule is one of the 20 golden rules of crowdfunding You might have heard that old saying (both in sales and marketing) that the customer is king. Well, my opinion is that even that, is not enough in crowdfunding. The backers need to be treated even better than normal
The GTA rule of rewards
Welcome to the GTA rule of rewards, not the popular video game, but yet another one of the 20 golden rules of crowdfunding. You might have seen crowdfunding campaigns that for £5 only thank you. Don't you find this annoying? So do most of the people landing on that page. The GTA rule of rewards
The power of free rule in crowdfunding
The power of free rule is the first one in the 4 golden rules on rewards. Here's the main article on the 20 golden rules of crowdfunding. Would you be keen to pay for something that was free? Your crowdfunding backers neither! And if what you offer to your backers in your crowdfunding campaign
The transparency rule in crowdfunding
In this article, we'll discuss the transparency rule in crowdfunding. It's part of the series on the 20 golden rules of crowdfunding. In any crowdfunding campaign, transparency plays a key role to guarantee the engagement with potential backers. After all, a cage, secretive campaign doesn't
The credibility rule in crowdfunding
The credibility rule in crowdfunding is the key to generate trust to get a good conversion from visitors to backers. As we discussed in the 1-3 rule, if we manage to get enough credibility, we should have a conversion rate between 1 and 3%. The main strategic elements to comply with the
Objective and duration in crowdfunding – the golden rule.
The objective and duration in crowdfunding rule is perhaps one of the most debated topics. It might be tempting to be very ambitious in your campaign objective or to be tempted to extend the campaign for a long time. Let's see why this is not a good idea. [This is one of the 20 golden rules of
The Seedrs and Crowdcube merger: my thoughts
[Update: 25th March 2021] As announced yesterday by both Seedrs and Crowdcube, the CMA has now blocked the merger of the platforms. Both players were quick to reassure their community of investors and startups that they were in a strong position with good results and even, in the case of
The visual description rule of crowdfunding
The rule of the visual description is one of the 20 golden rules of crowdfunding. It tells us how to build a good description for your crowdfunding campaign. This is a key element to communicate the reasons to convince visitors to turn into backers. As we'll see, there are three key elements
The 1-3 rule of crowdfunding
The 1-3 rule of crowdfunding is one of the 20 golden rules of crowdfunding. If you thought crowdfunding was easy, you might change your opinion after reading this article. However, don't despair. With good planning and the right kind of work, nothing is impossible. What is the 1-3 rule of
The U rule of crowdfunding
Will you receive the same level of support at the beginning, middle and end of your crowdfunding campaign? On average, the contributions to your campaign will not be evenly distributed. This is the most important concept about the U rule in crowdfunding. And, in turn, this rule is key to devise a
The rule of the Team in crowdfunding
The rule in the team in Crowdfunding is as simple as assigning clear roles and responsibilities to the people involved in the campaign. This division of tasks is crucial for the success of the campaign. The most important tasks for the success of a crowdfunding campaign fall into three groups.
The rule of the 4 C of crowdfunding
The rule of the 4 C of crowdfunding is one of the 20 golden rules of crowdfunding. In short, they are Community, Costs, Communication and Collaboration. Let's analyse them one by one: 1. Community Crowdfunding is incredibly difficult without an existing community prior to the launch of the
The rule of the power of 100
The rule of the power of 100 is a powerful tool to reach and smash your funding targets. It is one of the 20 golden rules of crowdfunding. To understand it the first thing to keep in mind is that in crowdfunding the 100% of your financial target is not the maximum that you can raise. Let's dive
The 30-90-100 rule of crowdfunding
The 30-90-100 rule of crowdfunding is the first and perhaps most important of the 20 golden rules of crowdfunding. This rule states that the campaigns that reach 30% of their funding objective in their first week have a 90% chance to reach 100% of their objective. This is a pattern that repeats