In this article, I will provide you with an email template to approach business angels for your equity crowdfunding campaign. We have discussed at length how important it is to build momentum for your equity crowdfunding campaign. You want validation before launching in public both in the number
How to build momentum for your crowdfunding campaign
You might be wondering how to build momentum for your equity crowdfunding campaign. This is one of the most underestimated tasks and it's crucial to have built a crowd that will back your project from the first day. The crowd in your platform of choice will not lead the round but it will invest
5 key documents for equity crowdfunding
If you're thinking of an equity raise, you might be wondering what documents for equity crowdfunding you'll need. I will present the key 5 documents on this article and we'll dive into more detail in future posts. For a full checklist of all of the tasks you should be working during your
Influencers and equity crowdfunding
Are you wondering if influencers and equity crowdfunding go together? This type of marketing has risen massively in the last few years. Rakuten Marketing reports that companies are allocating an average of 40% of their spend on influencer-led campaigns as of 2019. And for well-known companies like
The future of equity crowdfunding
I've been reflecting on the future of equity crowdfunding a lot in the last few days. I am absolutely fascinated by the industry, and a combination of events meant that I had put this blog post together: Seedrs launched a convertible round yesterday (7 Oct '19), revealing a lot of their future
Some of the best equity crowdfunding videos (at least in my opinion)
I often get asked what are the best equity crowdfunding videos. It's not just a matter of great production, script or witty remarks. It's about thinking with the investor's mind and convince them that putting money in your company is worth the risk. So I have compiled a list of videos that do the
The benefits of Equity Crowdfunding
You might be thinking that crowdfunding is a complex and lengthy process. And after all, the only benefit of equity crowdfunding is the money, right? Wrong! there are many other benefits and that's why I would encourage every single start-up to consider this modality of financing. Let's review them
Equity crowdfunding for Cocoro: 5 things I learned
I had the immense pleasure to work with Cocoro in their recent Equity Crowdfunding round. The campaign was a resounding success, and I wanted to share my key learnings from it. but first... ...a bit of background Cocoro designs and sells pants that absorb menstruation, vaginal flux and small