I've been reflecting on the future of equity crowdfunding a lot in the last few days. I am absolutely fascinated by the industry, and a combination of events meant that I had put this blog post together: Seedrs launched a convertible round yesterday (7 Oct '19), revealing a lot of their future
Some of the best equity crowdfunding videos (at least in my opinion)
I often get asked what are the best equity crowdfunding videos. It's not just a matter of great production, script or witty remarks. It's about thinking with the investor's mind and convince them that putting money in your company is worth the risk. So I have compiled a list of videos that do the
The benefits of Equity Crowdfunding
You might be thinking that crowdfunding is a complex and lengthy process. And after all, the only benefit of equity crowdfunding is the money, right? Wrong! there are many other benefits and that's why I would encourage every single start-up to consider this modality of financing. Let's review them
Equity crowdfunding for Cocoro: 5 things I learned
I had the immense pleasure to work with Cocoro in their recent Equity Crowdfunding round. The campaign was a resounding success, and I wanted to share my key learnings from it. but first... ...a bit of background Cocoro designs and sells pants that absorb menstruation, vaginal flux and small
Personal branding for equity crowdfunding
In a previous article, I covered the importance of your company and product (or service) branding. It's now time to take a look at personal branding for equity crowdfunding. Investors invest in people Investors understand that it's very likely you'll need to pivot your business model. It's
A checklist for equity crowdfunding – campaign
This is a follow up to the checklist for the pre-campaign. If you haven't read that one, I would recommend you to start there. During the campaign, things are going to be so hectic that you won't have time to react, so it's just better to have everything ready to go! It's now time to start
A checklist for equity crowdfunding – pre-campaign
If you're looking for a checklist for equity crowdfunding, you're in luck! There are quite a few things that you need to take into account to execute a successful equity crowdfunding campaign. And I have captured all of them in this nifty list! In this first instalment, we'll look at the
Branding for equity crowdfunding
Before embarking in an equity crowdfunding campaign, you should consider having a well-refined brand. The reasons are multiple but they could be summarised in being very clear in what you do and what you stand for in a way that resonates with your audience. Brand development is a complex process