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Equity Crowdfunding Success Stories

Equity Crowdfunding Success Stories: 3 case studies

What can we learn from 3 equity crowdfunding success stories? Quite a lot, frankly! Let’s dive into it! The best way to prepare for your own campaign is to analyse some success stories. Let’s look at three companies and see what we can learn from them. Can I see a video of Equity Crowdfunding

The perseverance rule of crowdfunding

The perseverance rule of crowdfunding

The perseverance rule of crowdfunding is one of the 20 golden rules of crowdfunding. One of the keys to the success of a crowdfunding campaign is a sustained level of engagement by the creative team of the campaign. This consistent effort is crucial as the visitors and backers of a campaign

Photo by Tyler Milligan on Unsplash

The B2Crowd rule

Let's talk about the B2Crowd rule, one of the 20 golden rules of crowdfunding. In business, we're used to hear the terms B2B and B2C, depending on who's the main customer of a given business: another business (B2B) or a consumer (B2C). In crowdfunding, the right approach is a third one - the

Equity-based crowdfunding explained

Equity-based crowdfunding

Are you looking to scale up your business and need some capital? Well, you have a few alternatives, and one of them is today’s topic, equity-based crowdfunding. Let’s dive into it! What is equity-based crowdfunding?  Well, it’s a close cousin of rewards-based crowdfunding, that we've discussed

The VIC rule of crowdfunding depicted as a regal palace

The VIC backer rule

The VIC backer rule is one of the 20 golden rules of crowdfunding You might have heard that old saying (both in sales and marketing) that the customer is king. Well, my opinion is that even that, is not enough in crowdfunding. The backers need to be treated even better than normal

The GTA rule of rewards

The GTA rule of rewards

Welcome to the GTA rule of rewards, not the popular video game, but yet another one of the 20 golden rules of crowdfunding. You might have seen crowdfunding campaigns that for £5 only thank you. Don't you find this annoying? So do most of the people landing on that page. The GTA rule of rewards

The power of free rule in crowdfunding

The power of free rule is the first one in the 4 golden rules on rewards. Here's the main article on the 20 golden rules of crowdfunding. Would you be keen to pay for something that was free? Your crowdfunding backers neither! And if what you offer to your backers in your crowdfunding campaign

The transparency rule in crowdfunding

In this article, we'll discuss the transparency rule in crowdfunding. It's part of the series on the 20 golden rules of crowdfunding. In any crowdfunding campaign, transparency plays a key role to guarantee the engagement with potential backers. After all, a cage, secretive campaign doesn't

Trust and credibility rule in crowdfunding

The credibility rule in crowdfunding

The credibility rule in crowdfunding is the key to generate trust to get a good conversion from visitors to backers. As we discussed in the 1-3 rule, if we manage to get enough credibility, we should have a conversion rate between 1 and 3%. The main strategic elements to comply with the

A target depicting the rule of objective and duration and crowdfunding

Objective and duration in crowdfunding – the golden rule.

The objective and duration in crowdfunding rule is perhaps one of the most debated topics. It might be tempting to be very ambitious in your campaign objective or to be tempted to extend the campaign for a long time. Let's see why this is not a good idea. [This is one of the 20 golden rules of

Seedr and Crowdcube merger -both logos are depicted in the image

The Seedrs and Crowdcube merger: my thoughts

[Update: 25th March 2021] As announced yesterday by both Seedrs and Crowdcube, the CMA has now blocked the merger of the platforms. Both players were quick to reassure their community of investors and startups that they were in a strong position with good results and even, in the case of

A photography studio to depict the visual description

The visual description rule of crowdfunding

The rule of the visual description is one of the 20 golden rules of crowdfunding. It tells us how to build a good description for your crowdfunding campaign. This is a key element to communicate the reasons to convince visitors to turn into backers. As we'll see, there are three key elements

The 13 rule of crowdfunding

The 1-3 rule of crowdfunding

The 1-3 rule of crowdfunding is one of the 20 golden rules of crowdfunding. If you thought crowdfunding was easy, you might change your opinion after reading this article. However, don't despair. With good planning and the right kind of work, nothing is impossible. What is the 1-3 rule of

U shaped snow tracks to depict the U rule of crowdfunding

The U rule of crowdfunding

Will you receive the same level of support at the beginning, middle and end of your crowdfunding campaign? On average, the contributions to your campaign will not be evenly distributed. This is the most important concept about the U rule in crowdfunding. And, in turn, this rule is key to devise a

The rule of the Team in crowdfunding

The rule in the team in Crowdfunding is as simple as assigning clear roles and responsibilities to the people involved in the campaign. This division of tasks is crucial for the success of the campaign. The most important tasks for the success of a crowdfunding campaign fall into three groups.

A C representing the 4 C of crowdfunding

The rule of the 4 C of crowdfunding

The rule of the 4 C of crowdfunding is one of the 20 golden rules of crowdfunding. In short, they are Community, Costs, Communication and Collaboration. Let's analyse them one by one: 1. Community Crowdfunding is incredibly difficult without an existing community prior to the launch of the

A photo of the number 100 to represent the rule of 100 of crowdfunding

The rule of the power of 100

The rule of the power of 100 is a powerful tool to reach and smash your funding targets. It is one of the 20 golden rules of crowdfunding. To understand it the first thing to keep in mind is that in crowdfunding the 100% of your financial target is not the maximum that you can raise. Let's dive

A 30 road mark representing the 30-90-100 rule of crowdfunding

The 30-90-100 rule of crowdfunding

The 30-90-100 rule of crowdfunding is the first and perhaps most important of the 20 golden rules of crowdfunding. This rule states that the campaigns that reach 30% of their funding objective in their first week have a 90% chance to reach 100% of their objective. This is a pattern that repeats

PR for equity crowdfunding

PR can have an important role in an equity crowdfunding round, helping you reach your funding target. And not only that. As we discussed in the article The benefits of an equity crowdfunding campaign, if we think strategically, this can be a great opportunity to increase the awareness of your brand

Vintage calculator

Setting the objective for an equity crowdfunding round

Setting the objective for an equity crowdfunding campaign... perhaps the second most common question from my clients after how do I set a company valuation? The two questions are really related, so if you have any doubts, do read my article about the topic. Here are my three principles on how

Photo by Markus Winkler on Unsplash

Company valuation for an equity crowdfunding round

Perhaps the most frequently asked question by my clients: how do I establish a company valuation for my startup? So, you have been working on an idea, you think you have problem-solution fit. Even perhaps product-market fit. After considering different options to fund your start-up, you have

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