Being a musician is tough! Unless you're one of the handful of global artists, you're probably trying to find ways to support yourself economically. And a great way to support your music is Patreon. In just a few words, Patreon allows you to create a simple page in which your fans can support
Crowdfunding and the creator economy
Crowdfunding and the creator economy are a match made in heaven. In this article, we'll see how new tools from the emerging Web3 enable a fairer distribution of money to the creators. First, a disclaimer: this article has been written in April '22. The Web3 tools we'll discuss are developing at
Email sequence for equity crowdfunding
Let's explore an email sequence for equity crowdfunding. As we've discussed previously, an email list is your best tool to guarantee the success of your equity crowdfunding campaign. A well curated and engaged list can have up to a 50% conversion rate (from email sign ups to investors). In a
Landing page for equity crowdfunding
In this article, we'll discuss the importance of a landing page for equity crowdfunding. We'll see what elements the page should have, what role it has in each one of the phases of the campaign and finally we'll see some examples. Let's get on to it! Why should you create a landing page for
Crowdfunding «live»
Crowdfunding campaigns are mainly run in the Internet through platforms and digital media. Despite this digital nature of crowdfunding, live events can be very effective to boost the takings in a campaign. The kind of in person events can be quite diverse. They can be planned: Before or at the
The rule of the amplifiers
The rule of the amplifiers refers to the word of mouth effect that happens when backers and visitors to a crowdfunding campaign start to share on the creators behalf. That needs a well designed communication strategy. This effect is the most powerful communication tool in any campaign. It will
The future of equity crowdfunding in 2022 and beyond. Crypto anyone?
The future of equity crowdfunding in 2022 and beyond has just taken an incredibly interesting turn. After the frustrated merger of Seedrs and Crowdcube, something had to happen. As I explained on my article, the current business models of the crowdfunding platforms are broken. A bit of a shake was
The 4Fs rule of crowdfunding
The 4Fs rule is one of the 20 golden rules of crowdfunding. You might have heard of the 3Fs. It is used in many contexts, such as trying to raise seed capital rounds or even when you want to start a YouTube channel. The 3Fs are your Friends, Family and Fools, that will back you up in any endeavour
The video 120 rule
Let's talk about the video 120 rule, one of the 20 golden rules of crowdfunding. Let's see why having a good video is so critical and how to go about it to produce a great one. Without a great video, it's much more difficult to get to your crowdfunding campaign fundraising objective.
The virtual identity rule
Today we'll talk about the virtual identity rule, one of the 20 golden rules of crowdfunding. What do most of us do when we want to understand better the specs and reviews of a product on the internet? Easy: we do some research. When we have the possibility to research a product or a service on
Equity Crowdfunding Success Stories: 3 case studies
What can we learn from 3 equity crowdfunding success stories? Quite a lot, frankly! Let’s dive into it! The best way to prepare for your own campaign is to analyse some success stories. Let’s look at three companies and see what we can learn from them. Can I see a video of Equity Crowdfunding S
The perseverance rule of crowdfunding
The perseverance rule of crowdfunding is one of the 20 golden rules of crowdfunding. One of the keys to the success of a crowdfunding campaign is a sustained level of engagement by the creative team of the campaign. This consistent effort is crucial as the visitors and backers of a campaign
The B2Crowd rule
Let's talk about the B2Crowd rule, one of the 20 golden rules of crowdfunding. In business, we're used to hear the terms B2B and B2C, depending on who's the main customer of a given business: another business (B2B) or a consumer (B2C). In crowdfunding, the right approach is a third one - the
Equity-based crowdfunding
Are you looking to scale up your business and need some capital? Well, you have a few alternatives, and one of them is today’s topic, equity-based crowdfunding. Let’s dive into it! What is equity-based crowdfunding? Well, it’s a close cousin of rewards-based crowdfunding, that we've discussed
The VIC backer rule
The VIC backer rule is one of the 20 golden rules of crowdfunding You might have heard that old saying (both in sales and marketing) that the customer is king. Well, my opinion is that even that, is not enough in crowdfunding. The backers need to be treated even better than normal
The GTA rule of rewards
Welcome to the GTA rule of rewards, not the popular video game, but yet another one of the 20 golden rules of crowdfunding. You might have seen crowdfunding campaigns that for £5 only thank you. Don't you find this annoying? So do most of the people landing on that page. The GTA rule of rewards
The power of free rule in crowdfunding
The power of free rule is the first one in the 4 golden rules on rewards. Here's the main article on the 20 golden rules of crowdfunding. Would you be keen to pay for something that was free? Your crowdfunding backers neither! And if what you offer to your backers in your crowdfunding campaign
The transparency rule in crowdfunding
In this article, we'll discuss the transparency rule in crowdfunding. It's part of the series on the 20 golden rules of crowdfunding. In any crowdfunding campaign, transparency plays a key role to guarantee the engagement with potential backers. After all, a cage, secretive campaign doesn't
The credibility rule in crowdfunding
The credibility rule in crowdfunding is the key to generate trust to get a good conversion from visitors to backers. As we discussed in the 1-3 rule, if we manage to get enough credibility, we should have a conversion rate between 1 and 3%. The main strategic elements to comply with the
Objective and duration in crowdfunding – the golden rule.
The objective and duration in crowdfunding rule is perhaps one of the most debated topics. It might be tempting to be very ambitious in your campaign objective or to be tempted to extend the campaign for a long time. Let's see why this is not a good idea. [This is one of the 20 golden rules of
The Seedrs and Crowdcube merger: my thoughts
[Update: 25th March 2021] As announced yesterday by both Seedrs and Crowdcube, the CMA has now blocked the merger of the platforms. Both players were quick to reassure their community of investors and startups that they were in a strong position with good results and even, in the case of