Let's explore an email sequence for equity crowdfunding. As we've discussed previously, an email list is your best tool to guarantee the success of your equity crowdfunding campaign. A well curated and engaged list can have up to a 50% conversion rate (from email sign ups to investors). In a
Landing page for equity crowdfunding
In this article, we'll discuss the importance of a landing page for equity crowdfunding. We'll see what elements the page should have, what role it has in each one of the phases of the campaign and finally we'll see some examples. Let's get on to it! Why should you create a landing page for
The future of equity crowdfunding in 2022 and beyond. Crypto anyone?
The future of equity crowdfunding in 2022 and beyond has just taken an incredibly interesting turn. After the frustrated merger of Seedrs and Crowdcube, something had to happen. As I explained on my article, the current business models of the crowdfunding platforms are broken. A bit of a shake was
Equity Crowdfunding Success Stories: 3 case studies
What can we learn from 3 equity crowdfunding success stories? Quite a lot, frankly! Let’s dive into it! The best way to prepare for your own campaign is to analyse some success stories. Let’s look at three companies and see what we can learn from them. Can I see a video of Equity Crowdfunding
Equity-based crowdfunding
Are you looking to scale up your business and need some capital? Well, you have a few alternatives, and one of them is today’s topic, equity-based crowdfunding. Let’s dive into it! What is equity-based crowdfunding? Well, it’s a close cousin of rewards-based crowdfunding, that we've discussed
The Seedrs and Crowdcube merger: my thoughts
[Update: 25th March 2021] As announced yesterday by both Seedrs and Crowdcube, the CMA has now blocked the merger of the platforms. Both players were quick to reassure their community of investors and startups that they were in a strong position with good results and even, in the case of
PR for equity crowdfunding
PR can have an important role in an equity crowdfunding round, helping you reach your funding target. And not only that. As we discussed in the article The benefits of an equity crowdfunding campaign, if we think strategically, this can be a great opportunity to increase the awareness of your brand
Setting the objective for an equity crowdfunding round
Setting the objective for an equity crowdfunding campaign... perhaps the second most common question from my clients after how do I set a company valuation? The two questions are really related, so if you have any doubts, do read my article about the topic. Here are my three principles on how
Company valuation for an equity crowdfunding round
Perhaps the most frequently asked question by my clients: how do I establish a company valuation for my startup? So, you have been working on an idea, you think you have problem-solution fit. Even perhaps product-market fit. After considering different options to fund your start-up, you have
Sustainability and equity crowdfunding
It's been a while since I wanted to write an article about sustainability and equity crowdfunding. I believe, and I'm not alone, that business should be a force for good. And if you're a regular reader of this blog, you'll be more than I think crowdfunding is a great tool to fund the right
The 10 biggest equity crowdfunding rounds in Spain in 2019
As the end of the year (and decade!) is getting closer, my partner in crime Valentí Acconcia and I decided to jump on the bandwagon of doing a 'top 10' list. And seeing the great year that Spanish companies have had on equity crowdfunding, the target was easy... the top 10 have raised nearly 20m€
An email template to approach Business Angels for your equity crowdfunding campaign
In this article, I will provide you with an email template to approach business angels for your equity crowdfunding campaign. You should be doing this early in your pre-campaign. If you'd like to understand a typical equity crowdfunding campaign timeline in detail, I have written an article about
How to build momentum for your crowdfunding campaign
You might be wondering how to build momentum for your equity crowdfunding campaign. This is one of the most underestimated tasks and it's crucial to have built a crowd that will back your project from the first day. The crowd in your platform of choice will not lead the round but it will invest
5 key documents for equity crowdfunding
If you're thinking of an equity raise, you might be wondering what documents for equity crowdfunding you'll need. I will present the key 5 documents on this article and we'll dive into more detail in future posts. For a full checklist of all of the tasks you should be working during your
Influencers and equity crowdfunding
Are you wondering if influencers and equity crowdfunding go together? This type of marketing has risen massively in the last few years. Rakuten Marketing reports that companies are allocating an average of 40% of their spend on influencer-led campaigns as of 2019. And for well-known companies like
The future of equity crowdfunding
[Update December '21: lots happening in the world of equity crowdfunding, including an potential move into blockchain. I share my thoughts in an updated article The future of equity crowdfunding in 2022 and beyond. Crypto anyone?] [Update October '20: as of the 5/10/20, Seedrs and Crowdcube are
Some of the best equity crowdfunding videos (at least in my opinion)
I often get asked what are the best equity crowdfunding videos. It's not just a matter of great production, script or witty remarks. It's about thinking with the investor's mind and convince them that putting money in your company is worth the risk. So I have compiled a list of videos that do the
The benefits of Equity Crowdfunding
You might be thinking that crowdfunding is a complex and lengthy process. And after all, the only benefit of equity crowdfunding is the money, right? Wrong! there are many other benefits and that's why I would encourage every single start-up to consider this modality of financing. Let's review them
Equity crowdfunding for Cocoro: 5 things I learned
I had the immense pleasure to work with Cocoro in their recent Equity Crowdfunding round. The campaign was a resounding success, and I wanted to share my key learnings from it. but first... ...a bit of background Cocoro designs and sells pants that absorb menstruation, vaginal flux and small
Personal branding for equity crowdfunding
In a previous article, I covered the importance of your company and product (or service) branding. It's now time to take a look at personal branding for equity crowdfunding. Investors invest in people Investors understand that it's very likely you'll need to pivot your business model. It's
A checklist for equity crowdfunding – campaign
This is a follow up to the checklist for the pre-campaign. If you haven't read that one, I would recommend you to start there. During the campaign, things are going to be so hectic that you won't have time to react, so it's just better to have everything ready to go! It's now time to start