If you're looking for a checklist for equity crowdfunding, you're in luck! There are quite a few things that you need to take into account to execute a successful equity crowdfunding campaign. And I have captured all of them in this nifty list! In this first instalment, we'll look at the
Branding for equity crowdfunding
Before embarking in an equity crowdfunding campaign, you should consider having a well-refined brand. The reasons are multiple but they could be summarised in being very clear in what you do and what you stand for in a way that resonates with your audience. Brand development is a complex process
Combining equity crowdfunding with other types of finance
In the past, I have covered when not to do a crowdfunding campaign and also alternative funding sources to crowdfunding. Today, we'll put two and two together: what alternative sources of funding can you use to make the most of your equity crowdfunding campaign? Reasons for combining equity
Definition of equity crowdfunding
After writing quite a few articles on the topic, I realised I've never given a definition of equity crowdfunding! I have even written about alternatives to it! Well, I did give a brief definition in the article Crowdfunding: benefits, history and types, but I thought this deserved a full length blog
Equity crowdfunding podcast: my interview
Ever wanted to listen to a podcast on equity crowdfunding? I was interviewed in the Innovative Leaders Podcast, a show I also co-host. We discussed quite a lot about crowdfunding and, in particular, equity crowdfunding. You can listen to the episode on your favourite podcatcher by searching
A typical timeline for an equity crowdfunding campaign.
You might be wondering how long is a typical timeline for an equity crowdfunding campaign. Let's take a detailed look at it! tl;dr it takes 6 to 8 months, from starting to plan an equity crowdfunding campaign to having the money in the bank. Let's break it down To understand how long your
When not to do a crowdfunding campaign
In this flash post, we'll discuss the points that might make you reconsider your idea of launching your crowdfunding campaign. We'll also offer some ways to mitigate those weaknesses. If you can't overcome the weaknesses, perhaps it's time to look for alternative sources of finance. We'll discuss
Video for equity crowdfunding: 11 tips
In this flash blog post, I'll cover a few tips on how to put together an effective video for equity crowdfunding. In future posts, I will develop some of the ideas. So here's what you should consider for your video: You can't go live without a video. None of the main platforms will let
Equity crowdfunding: is my company ready?
Getting under the skin of your investors You might be wondering if your company is ready for an equity crowdfunding campaign. The best way to find out is by asking potential investors for feedback. But before you do that, you should do your homework, so you present the best possible picture of your
Equity crowdfunding: winning the minds and hearts of investors
Your investors: a big and diverse bunch... how to win their minds and hearts? In order to run a successful equity crowdfunding campaign, you'll need to convince quite a few investors. On the platform Crowdcube, the average was 333 investors per campaign in 2017. These investors will range from
7 steps to prepare your equity crowdfunding campaign
In this article, I will discuss seven essential steps to prepare your equity crowdfunding campaign. In my experience, the most crucial stage of a crowdfunding campaign is the pre-campaign. During this time, you should lay out a very slick plan. The campaign will only run for a short period, and
Equity crowdfunding: why and how to run a pan-European campaign
While I was doing my research about equity crowdfunding, I couldn't help but notice a clear trend: of more and more companies from Southern Europe were raising money in the pan-European platforms of Crowdcube and Seedrs. So I asked both platforms about this and they very kindly met me over Skype to