I often get asked what are the best equity crowdfunding videos. It’s not just a matter of great production, script or witty remarks. It’s about thinking with the investor’s mind and convince them that putting money in your company is worth the risk.
So I have compiled a list of videos that do the job perfectly and that can help to get your creative juices going. So in no particular order, here they are…
My personal list of the best equity crowdfunding videos
Chip
They have produced what are, perhaps, the funniest videos in the crowdfunding arena. Joke after joke while conveying all the key messages for an equity campaign, keeping us engaged for the entire duration of the video. Not an easy feat as he video clocks at over 3 minutes (over the 2 minutes I would recommend)!
Vytrus Biotech
Talking about cutting edge technology in an accessible way, this video does a great job convincing the audience on why it’s a good idea to invest in this high potential market. As the audience was mainly Spanish speaking, they made great use of subtitles.
GeoDB
Clocking at over six minutes, this video is likely to lose some viewers along the way. But it has perhaps one of the catchiest hooks amongst these examples. The problem is presented in a really compelling way, getting you to want to understand how their technology can solve it.
Hop Stuff
The brewery raised money three times from the crowd. External circumstances meant that the company folded earlier this year (’19). That doesn’t take it away from the great job they did with the video from their third round. Perfect timing and pace, great use of graphics and covering all of the basics. Great job!
Cocoro
Tackling as taboo (menstruation) with a rather tasty video. It also covered all the key points in a pacy way. As the team was from Barcelona, they opted for a voiceover, with one of the founders making the call to action. In case you’re interested in knowing more about this campaign, I wrote what I learned from helping them as a crowdfunding consultant.
Brewdog
No self-respecting equity crowdfunding article can finish without mentioning the punk brewery. The Scottish company knows how to engage their audience with their rebel/jester persona and it shows in their videos. Here’s the one from their latest equity round.
Wrapping it up
These are some of the best equity crowdfunding videos in my humble opinion. They all have a powerful hook, they are consistent with the brand, provide a good explanation of the investment opportunity and end up with a powerful call to action. Some of them have some flaws (the most common is being too long) but I hope they can serve you as an inspiration.
In case you want to know more about videos for equity crowdfunding, in a previous blog post, I covered 11 tips for your equity crowdfunding video.
And if you need help with your crowdfunding video or anything related to your campaign, do not hesitate to ask me by commenting on this post or contacting me.
Leave a Reply